| Cover Stories |
 Real Marketing from the Experts
Michelle Geller
Dr. C. J. Mertz
MGV Marketing, Inc
Team WLP
William D. Esteb
Dr. Mark Sanna
Patient Media
Breakthrough Coaching
Dr.Daniel T. Drubin
Dr. Timothy J. Gay
ProPractice Partners
Ultimate Practice
Dr. Mark Studin
Dr. Eric Plasker
CMCS Management
The Family Practice
We’ve gathered eight top experts in the Chiropractic field, just for you, to provide you with fundamental methods of marketing that can be integrated right now, on...Parker Chiropractic College 
After thirty-one years of Parker Seminars, experiencing exceptional growth and success, Dr. James Parker’s colleagues urged him to establish Parker College of Chiropractic. A group of twenty-seven students made a leap of faith in September 1982. They were the first students to enroll at Parker College of Chiropractic. Parker College’s curriculum—both basic and chiropractic—continues to be integrated with the... Here is what you can find in this article:
Previous Techniques Featured
Introduction by Donald Epstein, D.C.
10 More Great Techniques: 1) Advanced Muscle Palpaption 2) Blair Cervical Technique 3) Directional Non-Force Technique 4) The Graston Technique 5) Logan Basic Methods 6) Matrix Repatterning 7) Dr. Mally's Extremity Adjusting Technique 8) McTimoney Technique 9) Neuro Emotional... How it all began? Side posture
This whole series of adjustment instruments has evolved over a period of ten years and has been tested by Gonstead doctors throughout Europe, Japan and also the United States.
The first table that was designed and built was the side posture pelvic bench. Actually, it was conceived in frustration and born of passion and necessity.
Those of... Nutritional Support for Health
Many Chiropractors use some form of nutritional support to assist in the healing process of their patients. See here, in alphabetical order, the newest nutritional products in the market to suggest to your patients and/or add to your practice.
Anabolic Labs: Ultra K2D3
Price Range: $10 doctors’ price; $20 patients’ price (this is a one to two month supply)
Product...
The fitness and nutrition industries are poised to take a leadership role in health care. They have all the research that demonstrates their role in achieving optimum health and prevention of sickness and disease. These elements of a healthy lifestyle are being sought after by the public who are trying to decipher between the good and the bad, the real... |
| Interviews |
We live in what is often called “the age of information”. In recent decades the United States has been making the transition from a major producer of... 
Koch: Looking at your website and literature, I am impressed not only by your attention to proper biomechanics, but by the fact that you even... Interview with Steven J. Kraus, D.C., D.I.B.C.N., C.C.S.P., F.A.S.A., F.I.C.C.
His vision to elevate the profession and increase chiropractic access
The... For more than eighteen years, Dr. Karen Gardner Bagnell has studied the mechanisms of breech and transverse presentations, pregnancy and delivery. Dr....Each article in the MILLION DOLLAR CHIROPRACTIC series (M$C) focuses on the top surveyed issues facing chiropractors today. Recruiting new... 
TAC: Can you tell us about your clinic?
SCHROEDER: Our office is about 7,000 square feet. We are located in Westlake Village, California, where... |
| Nutrition |
 The Ayurvedic approach to pain management is a holistic one. When treating a patient with chronic pain, I always advise an integrated approach, and look...Back in 1992, Elin referred to mag-nesium as the fifth, but forgotten, electrolyte.1 This is not surprising, as magnesium’s importance is rarely...  An important part of every case history, and even ongoing case notes, should be knowledge of the patient’s prescription and over-the-counter drug use....
Ankylosing spondylitis is particularly common in people who carry one or two of the HLA-B*27 subtypes of the HLA-B gene of the major histocompatibility...An estimated 35 million people in the U.S. have sinus problems or sinusitis. Sinusitis refers to any kind of inflammation or irritation of the sinuses....  Mental state or supplements for an improved performance?
There is little evidence to support the notion that we can take nutritional supplements and... |
| Orthotics |
History and Presenting Symptoms
The patient is a 32 year-old personnel manager who has taken up running for stress reduction and weight control. She has... Tarsal tunnel syndrome (TTS), while not common in the general population, is occasionally seen among athletes. In addition, many TTS symptoms can be...  by John Danchik, D.C., F.I.C.C., F.A.C.C
History and Presenting SymptomsA 31-year-old male athlete presents with burning pain and paresthesias...
History and Presenting Symptoms
The patient is a 22-year-old recent college graduate, who reports a history of participation in many team sports... Popliteus Tendinitis in a Softball Player
by Dr. John Danchik, D.C., C.C.S.P., F.I.C.C.
History and Presenting SymptomsThe patient is a 27-year-old... 
The curse is that insurance companies use computers to burden and audit you. The blessing is greater because the computer protects you from audits,... |
| Practice Management |
If you you are considering starting your own practice or purchasing an existing practice, ponder these points before you plunge in.
... 
Another way to determine if this is the company for you is by asking for at least three or four references that are current clients. Every consulting...Get Unlimited Referrals from Lawyers
by Dr. Mark Studin DC, FASBE, DAAPM, DAAMLP
An orthopedic surgeon in a suburb of New York City gets 50+...  These 8 questions will help you decide if you should become an associate or start your own practice.
1. Are you inexperienced,...
Chiropractic Physicians have an insurmountable competitive advantage over other health care professions to draw substantial new income into their...There is a common thread between winners and losers. That thread is attitude. I have one client who will do in the range of seven million this... |
| Radiology |
CASE HISTORY
This 70-year old female lost her balance and stepped off the curb and experienced severe lower thoracic pain.
DIAGNOSIS
... Description. When two adjacent vertebrae are osseously fused from birth, this joined unit is called a congenital block vertebra. Embryologically, this is... Compression fractures are the most common fractures of the lumbar spine. They result from combined flexion and axial compression.1,2 The most... by Terry R. Yochum, D.C., D.A.C.B.R., Fellow, A.C.C.R., and Chad J. Maola, D.C.
History: An adult male patient with a long history of low back pain.... Soft Tissue Neoplasm or Hematoma?
by Dr. Terry R. Yochum, D.C.; D.A.C.B.R.; Fellow, A.C.C.R. and Dr. Chad J. Maola, D.C.
History: This 25 year old...DISCUSSION The vacuum sign (of Knuttson) is an important early radiographic finding.1 Essentially, this represents collections of nitrogen gas in nuclear... |
| Rehabilition |
Mrs. "H" and her husband had been coming in for their "maintenance" adjustments for quite a while and, during one particular visit, she brought her... 
I've spent a lot of time and ink over the past year, writing about the importance of, and how to rehabilitate, the normal cervical lordosis. This month,...
WBV is the perfect adjunctive therapy to chiropractic when applied properly. Be sure to ask the right questions when purchasing a WBV platform for...
In this case, as the lumbar vertebrae are growing, the thoracolumbar fascia is not stretching at the same rate. This phenomenon is what causes the... One day, as i was working out with weights, i lifted a dumbbell over my head. The weight was heavier than I could handle. As I extended my arm, my triceps...
Ligament research has proven that to instantly change a vertebrae’s position, the adjusting force would have to overcome 40% of the ligament’s resisting... |
| Techniques |
Marjorie was a 62 year old chiropractor’s wife who presented in my office with classic signs of acute cholecystitis- a gall bladder attack, along with...
The story of how Dr. George Gonzalez developed the technique he calls Quantum Neurology® Rehabilitation will serve as inspiration and example of what a...
INTRODUCTIONPosture has probably been one of the longest studied aspects of humans. The correlation of posture and health has driven us to study our... Posterior to Anterior Thoracic Spinal Adjusting in the Scoliosis Patient Is Contraindicated by Spinal Biomechanics
by Dennis Woggon, DC, B.Sc.
It...
Almost 50 years ago, I entered Logan College with a master’s degree in science education. Although chiropractic was described as an “art and a...
It is important to recognize that as we approach nearly twenty years since the initial entrance into the Chiropractic market of Decompression systems,... |
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